How we handle your personal data
VitaBritain, located at 42 High Street, Kensington, London, is committed to protecting the privacy and security of our customers' personal data. This policy explains how we collect, use, and safeguard your information when you visit our website, vitabritain.info, or make a purchase from our store. We comply with all relevant UK data protection laws, including the UK General Data Protection Regulation (UK GDPR).
What this policy covers
This document applies to all visitors and customers of vitabritain.info. It describes the types of personal data we process, the purposes for which we use that data, the legal bases relied upon, and the choices available to you.
Data We Collect
We collect personal information that you provide to us directly, such as your name, email address, shipping address, and phone number when you place an order or contact us. We also collect technical data, such as your IP address and browsing behaviour, through automated means to improve our website's functionality and user experience.
Information you give us when creating an account, placing an order, or contacting our support team — including your full name, email address, delivery address, phone number, and any details you include in messages to us.
Technical data collected automatically when you browse our store — IP address, browser type and version, time zone, device identifiers, and pages visited. This helps us understand how the site is used so we can keep it running smoothly.
Order history, product selections, delivery preferences, and payment confirmation records. Payment card details themselves are handled entirely by our payment processor — VitaBritain does not store full card numbers on its own systems.
If you opt in to our wellness updates, we store your email address and the preferences you select so we can send content that is relevant to your interests. You can change these preferences or unsubscribe at any time.
How We Use Your Information
Your data is used primarily to process and fulfil your orders, communicate with you about your purchase, and provide customer support. We may also use your contact information to send you wellness updates or promotional offers if you have opted in to receive them. We do not sell your personal information to third parties for marketing purposes.
Processing your purchase, arranging delivery, managing returns, and confirming receipt of your order.
Responding to questions about products, deliveries, or account matters in a timely and helpful way.
Analysing browsing patterns and page performance to keep the store fast, accessible, and easy to navigate.
Sending wellness updates or promotional offers only when you have explicitly chosen to receive them.
Checking order details for signs of unusual activity to protect both customers and the business from misuse.
Retaining records where required for accounting, tax, or regulatory reporting obligations under UK law.
We do not sell your personal information to third parties for marketing purposes. Where we share data with service providers, it is strictly to operate the business — and those providers are bound by contract to use it only for the tasks we assign.
Legal Bases for Processing
Under the UK GDPR, we must have a valid lawful basis for every type of personal data we process. The table below sets out the basis we rely on for each activity.
Data Security and Retention
We implement appropriate technical and organisational measures to protect your data from unauthorised access, loss, or alteration. We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including meeting any legal, accounting, or reporting requirements.
All data transmitted between your browser and our servers is encrypted using current TLS standards. Payment card information is handled by our payment processor and never stored on VitaBritain infrastructure.
Access to personal data is restricted to staff who need it to perform their roles. Internal access is logged and reviewed on a regular basis.
Account and order data is kept for the duration of your relationship with us plus the period required by UK accounting regulations. Marketing consent records are kept until you withdraw consent or request deletion.
In the unlikely event of a data breach affecting your personal information, we will notify the relevant authorities and affected individuals as required by UK GDPR timelines.
Sharing Data with Third Parties
We share your information with trusted third-party service providers who assist us in operating our website and delivering our products, such as payment processors and courier services. These providers are contractually obligated to protect your data and use it only for the specific tasks we have assigned them.
- → Payment processors that handle your card transactions securely.
- → Courier services that deliver your orders to the address you provide.
- → Email and newsletter platforms that send our opt-in wellness updates.
- → Analytics providers that help us understand site usage in aggregate.
- ✕ We do not sell your personal data to third parties for marketing.
- ✕ We do not share your data with data brokers or advertising networks for profiling.
- ✕ We do not transfer your personal data outside the United Kingdom without a valid legal safeguard in place.
- ✕ We do not allow service providers to use your data for their own purposes.
If we are ever required to disclose personal data by a court order or lawful request from a UK authority, we will share only what is legally required and will seek to protect your information wherever possible.
Your Data Rights
Under UK law, you have several rights regarding the personal data we hold about you. You can exercise any of these rights at no cost by contacting our Data Protection Officer.
Contact Us Regarding Privacy
If you have any questions or concerns about this Privacy Policy or our data handling practices, please contact our Data Protection Officer at [email protected]. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data appropriately.
VitaBritain
42 High Street, Kensington
London W8 4PE
United Kingdom
[email protected]+44 20 7947 7013
Mon–Fri: 9:00–18:00
If you wish to escalate a complaint:
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow, Cheshire SK9 5AF
ico.org.uk ↗We aim to respond to all privacy enquiries within 30 days of receiving your request. Where a request is complex or numerous, we may extend this period by a further two months and will let you know within the first month.
28 August 2026 · VitaBritain, Kensington, London